Shanghai,China (April 22,2015)——Chaoyang tyre of ZC RUBBER established the strategic and cooperative partner relations of O2O with Alibaba Group, which is the biggest Chinese e-commerce company listing on the New York Stock Exchange. Mr. Ge Guorong, the Vice President of Zhongce Rubber Group (ZC RUBBER) , attended the forum that held by Alibaba and witnessed the important step of developing ZC RUBBER’s electric business .

It is not difficult to find from the list that the rules for choosing partner by Alibaba was really in high demand. The announced 40 partnered companies in the automobile industry chains rank the top 10 around the world within their field, such as Changyang, Michelin, Bridgestone, Goodyear, Continental in tyre field. Meanwhile, Changyang is the only Chinese tyre brand to be selected depending on its higher-quality products and powerful brand.

The reason can be found from Changyang’s development on Internet market. As the first practitioner to explore the ways of developing and creating new marketing channel online in China , Changyang started to build on-offline interactive and regarded the the Online channel as the supplement of offline channels three years ago.

In July 2013, Changyang opened the first official tyre stores online around the world in Tianmao, which is a well-known platform to provide business-to-consumer sales services under Alibaba. It was proved that the measure was really correct from the amazing data that its sales there in the first quarter of 2015 grew 800% from a year earlier.

  Cooperated with Alibaba, Chaoyang tyre have released a project called “super tire service” , which is a convenient measure that customers can buy Chaoyang tyres online on instalments and accept the tyres’s installation offline by Chaoyang for free. Besides, the insurance company will pay customer 80% of the buying cost , if the tyre blows out in a year. The tyre brands that elected to the project by Alibaba were limited, but all of them are the most recognized names in the world for tyre.

  When it comes to the new plan in 2015, Chaoyang tyre is well prepared   to take up the challenge and try to cover more market as possible. It is said that auto space, a brand of auto after-sales service owned by ZC RUBBER, have built nearly 500 flagship stores and more than 4000 brand stores offline in China. 70% sales tyres in Tianmao are serviced by these stores for its installing and after-sales service. This year will be crucial for efforts to attain the new goal . As a result, Changyang tyre continues increasing manpower, financial and material resources, and integrates the various resources offline and online to achieve the enterprise marketing objectives. In order to provide more convenient and efficient service projects for customers, perfecting the construction of O2O service network is necessary.